Which best describes your role?

Researcher, Marketer

How many years have you been conducting research?

4 to 6 years

Which best describes your organisation?

Freelance/contract

How many people work at your organisation?

1

How many people conduct research at your organisation?

1

What type of research do you conduct?

Persona building, Market segmentation, Journey Mapping

What tasks do you tend to do outside of research?

Marketing, Content strategy/writing, Business analysis/strategy

When in the product/service cycle does your organisation conduct research?

Before design/prototype

How often do your stakeholders know about your research and use it in decision making?

Very often

How do you segment your customers?

Data-driven personas

What is the most important goal of your research program?

Understand quantitative data

Which of these two options is more important to you? (Answer on a scale)

100% Methodical, accurate research

Which of these two options is more important to you? (Answer on a scale)

100% High quality research output

Which of these two options is more important to you? (Answer on a scale)

100% Accurately researching the customer

How important is researching accessibility and diverse groups to you?

Very high