Question
Response
Which best describes your role?
Other
How many years have you been conducting research?
More than 9 years
Which best describes your organisation?
Agency
How many people work at your organisation?
30 -100
How many people conduct research at your organisation?
10 - 30
What type of research do you conduct?
Interviews, Surveys, Usability testing, A/B testing, UX Benchmarking, Journey Mapping, Persona building, Field studies, Focus groups, Click testing, Tree testing, Card sorting, Diary studies, Market segmentation, Service blueprinting
What tasks do you tend to do outside of research?
Product design, Content strategy/writing, Business analysis/strategy, Facilitating workshops, Marketing
When in the product/service cycle does your organisation conduct research?
Before design/prototype, During design/prototype
How often do your stakeholders know about your research and use it in decision making?
Sometimes
How do you segment your customers?
Assumptive personas, User personas, Market segmentation, Data-driven personas
What is the most important goal of your research program?
Educating internally via voice of the customer, segments or personas
Which of these two options is more important to you? (Answer on a scale)
50% Fast, timely research
Which of these two options is more important to you? (Answer on a scale)
100% A high quality product or service
Which of these two options is more important to you? (Answer on a scale)
75% Creating empathy for the customer internally
How important is researching accessibility and diverse groups to you?
Extremely important