Question
Response
Which best describes your role?
Researcher
How many years have you been conducting research?
4 to 6 years
Which best describes your organisation?
Startup/Tech
How many people work at your organisation?
10 - 30
How many people conduct research at your organisation?
1
What type of research do you conduct?
Interviews, Surveys, Usability testing, Persona building
What tasks do you tend to do outside of research?
Product design, Content strategy/writing, Business analysis/strategy, Data analysis/science, Marketing
When in the product/service cycle does your organisation conduct research?
Before design/prototype, During design/prototype, During development , After launch
How often do your stakeholders know about your research and use it in decision making?
Always
How do you segment your customers?
Other
What is the most important goal of your research program?
Understanding customer needs
Which of these two options is more important to you? (Answer on a scale)
50% Fast, timely research
Which of these two options is more important to you? (Answer on a scale)
100% A high quality product or service
Which of these two options is more important to you? (Answer on a scale)
25% Creating empathy for the customer internally
How important is researching accessibility and diverse groups to you?
High