Which best describes your role?

UX Designer

How many years have you been conducting research?

4 to 6 years

Which best describes your organisation?

Enterprise

How many people work at your organisation?

500+

How many people conduct research at your organisation?

6 - 10

What type of research do you conduct?

Interviews, Surveys, Usability testing, A/B testing, UX Benchmarking, Click testing

What tasks do you tend to do outside of research?

Product design, Facilitating workshops, Development

When in the product/service cycle does your organisation conduct research?

Before design/prototype, During design/prototype, During development , After launch

How often do your stakeholders know about your research and use it in decision making?

Always

How do you segment your customers?

Market segmentation, Assumptive personas

What is the most important goal of your research program?

Educating internally via voice of the customer, segments or personas

Which of these two options is more important to you? (Answer on a scale)

50% Fast, timely research

Which of these two options is more important to you? (Answer on a scale)

100% A high quality product or service

Which of these two options is more important to you? (Answer on a scale)

75% Accurately researching the customer

How important is researching accessibility and diverse groups to you?

Very high