Question
Response
Which best describes your role?
Other
How many years have you been conducting research?
1 to 3 years
Which best describes your organisation?
Enterprise
How many people work at your organisation?
500+
How many people conduct research at your organisation?
6 - 10
What type of research do you conduct?
Interviews, Surveys, Usability testing, Journey Mapping, Persona building, Field studies, Click testing, Tree testing, Card sorting, Service blueprinting, Market segmentation
What tasks do you tend to do outside of research?
Facilitating workshops, Business analysis/strategy, Content strategy/writing
When in the product/service cycle does your organisation conduct research?
Before design/prototype, During design/prototype
How often do your stakeholders know about your research and use it in decision making?
Rarely
How do you segment your customers?
User personas
What is the most important goal of your research program?
Educating internally via voice of the customer, segments or personas
Which of these two options is more important to you? (Answer on a scale)
50% Methodical, accurate research
Which of these two options is more important to you? (Answer on a scale)
75% A high quality product or service
Which of these two options is more important to you? (Answer on a scale)
75% Creating empathy for the customer internally
How important is researching accessibility and diverse groups to you?
Extremely important