Which best describes your role?

Researcher, Marketer, Analyst, Data Analyst/Scientist

How many years have you been conducting research?

7 to 9 years

Which best describes your organisation?

Startup/Tech

How many people work at your organisation?

10 - 30

How many people conduct research at your organisation?

2 - 5

What type of research do you conduct?

Interviews, Surveys, Usability testing, A/B testing, Persona building, Field studies, Diary studies, Market segmentation

What tasks do you tend to do outside of research?

Content strategy/writing, Business analysis/strategy, Data analysis/science, Marketing, Development

When in the product/service cycle does your organisation conduct research?

Before design/prototype, During design/prototype, During development , After launch

How often do your stakeholders know about your research and use it in decision making?

Often

How do you segment your customers?

Assumptive personas, User personas, Data-driven personas

What is the most important goal of your research program?

Understanding customer needs

Which of these two options is more important to you? (Answer on a scale)

0% Methodical, accurate research

Which of these two options is more important to you? (Answer on a scale)

75% A high quality product or service

Which of these two options is more important to you? (Answer on a scale)

50% Creating empathy for the customer internally

How important is researching accessibility and diverse groups to you?

Extremely important