Which best describes your role?

Product designer

How many years have you been conducting research?

1 to 3 years

Which best describes your organisation?

Startup/Tech

How many people work at your organisation?

10 - 30

How many people conduct research at your organisation?

2 - 5

What type of research do you conduct?

Interviews, Journey Mapping, Persona building, Surveys

What tasks do you tend to do outside of research?

Product design, Facilitating workshops, Business analysis/strategy

When in the product/service cycle does your organisation conduct research?

Before design/prototype, During design/prototype

How often do your stakeholders know about your research and use it in decision making?

Very often

How do you segment your customers?

Assumptive personas

What is the most important goal of your research program?

Validating early stage solutions (prototype, mockups, services)

Which of these two options is more important to you? (Answer on a scale)

100% Fast, timely research

Which of these two options is more important to you? (Answer on a scale)

100% A high quality product or service

Which of these two options is more important to you? (Answer on a scale)

100% Accurately researching the customer

How important is researching accessibility and diverse groups to you?

High