Question
Response
Which best describes your role?
Researcher, UX Designer, Product designer, Service Designer
How many years have you been conducting research?
4 to 6 years
Which best describes your organisation?
Agency
How many people work at your organisation?
30 -100
How many people conduct research at your organisation?
10 - 30
What type of research do you conduct?
Interviews, Surveys, Usability testing, A/B testing, UX Benchmarking, Journey Mapping, Persona building, Field studies, Focus groups, Click testing, Tree testing, Card sorting, Service blueprinting
What tasks do you tend to do outside of research?
Product design, Business analysis/strategy, Facilitating workshops
When in the product/service cycle does your organisation conduct research?
Before design/prototype, During design/prototype, During development
How often do your stakeholders know about your research and use it in decision making?
Very often
How do you segment your customers?
User personas, Assumptive personas, Data-driven personas
What is the most important goal of your research program?
Understanding customer needs
Which of these two options is more important to you? (Answer on a scale)
50% Methodical, accurate research
Which of these two options is more important to you? (Answer on a scale)
100% A high quality product or service
Which of these two options is more important to you? (Answer on a scale)
50% Creating empathy for the customer internally
How important is researching accessibility and diverse groups to you?
High