akin | Better Persona Survey

Clusters of people who use akin

Cluster Map
Empathisers
Product validators
Quick/Actionable insights
Experienced researchers
Compare Beta
Predict Beta
Results
Participants
Reports

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Cluster Science

Each dot represents one person that filled out your survey, colour coded by what cluster they are in. Rings around dots show if a person has consented to sharing their details for follow-up research. Tightly clustered respondants show a strong cluster and the closer a person is to the centre the more they fit in the cluster.

Improve your clusters by removing bad faith participiants, demographic or unrelated questions and changing the number of clusters on the edit cluster tab.

If you need help, don't hesitate to use the chat in the bottom left hand corner and a researcher will be with you.

Resources we love

How to create data-driven personas
How our clustering algorithm works