Question
Importance
Common Response
Expand
Which best describes your role?
Researcher
How many years have you been conducting research?
More than 9 years
Which best describes your organisation?
Startup/Tech
How many people work at your organisation?
30 -100
How many people conduct research at your organisation?
2 - 5
What type of research do you conduct?
Interviews
What tasks do you tend to do outside of research?
Product design
When in the product/service cycle does your organisation conduct research?
Before design/prototype
How often do your stakeholders know about your research and use it in decision making?
Sometimes
How do you segment your customers?
User personas
What is the most important goal of your research program?
Understanding customer needs
Which of these two options is more important to you? (Answer on a scale)
50% Fast, timely research
Which of these two options is more important to you? (Answer on a scale)
100% A high quality product or service
Which of these two options is more important to you? (Answer on a scale)
100% Creating empathy for the customer internally
How important is researching accessibility and diverse groups to you?
High